Google VP for search quality talks about searching

An interesting interview with Udi Manber, vice president in charge of search quality at Google:

Manber says that even as recently as the early 1990s searching "was done by professionals in various limited domains. There was legal search, there was medical search, there was chemical search, and some limited news search. And it was done by a searcher--professional people....The idea that people will do the search themselves--that it'll democratize the whole thing and you don't have to go to a professional--that's the revolution."

He also says that Google "tunes" search results based on where you are physically in the world:

The other difference is it depends on location. If you do the same search from a different country, you get different results, even if it's the same language. We will tune the results by the country in which you're searching. It's by language and location.

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Despite the "democratization" of search, information needing industries still employ professionals: librarians, information managers, researchers, etc. The need for reliable and quality information exists now as much as it did in the early 1990s. Moreover, online information is locked up in the deep web and databases that Google doesn't have access to. Information for which universities, business, and other organizations pay billions of dollars. I appreciate Google for what it can and can't do. However, the idea that Google has democratized reliable and quality information is a farce. Also the idea that the untrained individual can be a skilled searcher through only Google is a farce.

Google

It's great to get local results when I want a restaurant. But when I'm doing research on Google, for what it has to offer, making location the determinant of results is a disaster. If I'm searching for information about insurance fraud rings in Ohio, for example, putting Ohio in the search string does not prevent my state's stories from populating the top results. And I agree completely that using Google doesn't train people to be skilled searchers and Google doesn't offer easy access to the information available online that experts can locate.

Google and the Search for Federal Government Information

http://www.against-the-grain.com/TOCFiles/20-2_Klein.pdf

The link is to an article I wrote that was published in "Against the Grain," April 2008. While I concede that Google is the most comprehensive search engine for Government information discovery, what you find depends on where you search, what you are searching for and how you are searching.

Great article, Bonnie.

Fantastic article. I forwarded it to my colleagues.

Some revolution

The idea that people will do the search themselves--that it'll democratize the whole thing and you don't have to go to a professional--that's the revolution.

Then why do I still have frustrated students, faculty, and patrons coming to me for help because they couldn't find something using Google? ;-)

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